Building new favorite CPG

Food & Beverage

brands

From idea to industry favorite.

From idea to industry favorite.

Build your brand right from the start

Without a clear strategy, it’s easy to waste time, money, and resources on scattered efforts that don’t move the needle. That’s where I come in.

As your brand strategist, thought partner, and advisor, I help you navigate the CPG industry with a clear roadmap—so you’re not figuring it out alone. Together, we’ll build a brand that stands out, creates buzz, and drives demand from day one.

Whether you're formulating a new product, launching into speciality retail, or restaurant-to-CPG; let’s make your brand standout from the crowd.

Meet Kelly

Hi! I’m Kelly, CPG food & beverage brand strategist in New York City. I work with brands to differentiate in the marketplace, discover unique selling points, and create buzz. Clients featured in LA Times, Forbes, and CNN. And hosts the Emerging Brand Podcast® sharing stories behind your new favorite CPG brands.

I’ve built award-winning emerging brands for the past 15+ years and advised 1000+ founders and consumer brands. Now, you'll utilize my industry expertise to have a roadmap for your brand.

You’re the best at what you do. I’m the best at what I do. Together, we’ll launch the best damn brand!

Your brand Strategy will...

Differentiate your brand in the marketplace

1.

2.

Discover selling points for your target market

3.

Create buzz & Community

  • 'Before She’s the Sauce was even a concept, I met with Kelly, and from day one, she helped me shape this brand into something truly unique. Her strategic mind helped me uncover what made my sauces different, find the key selling points that would resonate, and has helped create the kind of buzz that every founder dreams of..."

    Nicole Glabman, Founder She’s the Sauce

  • "...Pop Up Grocer slid into our dms and before I knew it we had launched inside one of the most respected entities for up and coming CPG brands - we were on the shelves, standing out among the other coffees that surrounded us. This is just the beginning of our growth and retail journey - grateful I was smart enough to hire Kelly when we did!"

    Stefanie Frank, Co-founder, Frankly Good Coffee

  • 'I absolutely loved working with Kelly! I’ve worked with a good amount of folks but what sets her apart is her energy. She’s knowledgeable, bright, and always very encouraging. I’m so happy to have her as a resource!'

    Crystal Hale, Founder Dripspoon

Case Studies

Dripspoon

Cupcake’s cooler cousin

Frankly Good Coffee

Air roasted, small batch, ethically sourced

She’s the sauce

Sauce, with benefits

Clients featured in Adweek, LA Times, CNN, and Forbes.

Clients featured in Adweek, LA Times, CNN, and Forbes.

Why you need

Brand Strategy

As a founder, it’s important to build a brand right from the start. Brand Strategy will help you focus on the important industry must-haves for your brand!

Emerging Brands Podcast

The stories behind your new favorite CPG brands.

Trademark Law Firm

I’ve collaborated with top trademark attorney, Nicole Swartz to launch Bread & Butter; a trademark law firm for CPG food and beverage brands