Brand strategist

DISCOVERING the coolest CPG food & beverage brands

As an early-stage founder, it’s important to build your brand right from the start. As your brand strategist, thought partner, and advisor; you'll stop figuring things out yourself and learn the industry must-haves.

you’re in the right place…

Pre-launch: Formulating, R & D, taking your recipes from the kitchen to viable consumer product
Proof of concept to cpg: started selling at the Farmers market, using a commissary kitchen, and now commercializing for scaling
Restaurant to cpg: brick and mortar Food concept creating a cpg product line

keep reading…

A brand strategy will…

Differentiating your brand IN THE MARKETPLACE
Creating buzz with strategic partners, consumers & retailers
Unique selling points making your products a must-have

work with Kelly bennett

Hey! I’m kelly bennett, New York City based brand strategist and advisor launching cpg food & beverage brands. i work early-stage founders (like you) to differentiate your brand & products in the marketplace to stand out on retail shelves, speak directly to your target audience & drive consumer demand (even before you launching!), and Create buzz for your brand with consumers, media & retailers.

I’ve advised 1000+ early-stage founders, built award-winning emerging brands, had clients featured in Adweek, LA Times, CNN, and Forbes, interviewed 100 founders, and became an industry expert with 15 years of experience.

As your brand strategist, thought partner, and advisor; you'll stop figuring things out yourself and have a roadmap with industry must-haves to launch your brand right. because let’s be honest… YOU’RE THE BEST AT WHAT YOU DO, I’M THE BEST AT WHAT I DO, and TOGETHER, WE’LL LAUNCH THE BEST DAMN BRAND!