launch a breakout brand

CPG food & beverage

Brand Strategy

Bringing a new product to market? I help first-time CPG food & beverage founders turn ideas into breakout brands that belong on retail shelves.

Turning ideas into new favorite brands.

Turning ideas into new favorite brands.

Build your brand right from the start

You’re bootstrapping your first CPG brand—I'll help you skip the guesswork and launch a product consumers (and retailers) can’t ignore.

As your brand strategist, thought partner, and advisor, I help you navigate the CPG industry with a clear roadmap—so you’re not figuring it out alone.

My brand strategy process helps you clarify your concept, brand differentiators, target consumer, and go-to-market strategy—so have a brand that stands out in the marketplace.

Brand Strategy will...

Differentiate your brand in the marketplace

1.

2.

Discover selling points for your target market

3.

Create buzz & Community

Meet Kelly

Hi, I’m Kelly Bennett—a Brooklyn-based brand strategist with a front-row seat to what makes emerging CPG food and beverage brands standout. I’ve advised over 1,000 early-stage founders and have a front row seat of the industry trends through my brand strategy work, podcast, trademark law firm collaboration, and strategic partnerships with tastemakers and retailers.

With 15+ years of experience building award-winning consumer brands, I bring a uniquely perspective—my proven framework helps first-time, bootstrapping founders cut through the noise, clarify their concept, and build a brand that connects with consumers from day one.

My career breakout role was with building a nationally recognized plant-based restaurant in Downtown Las Vegas, where I led brand, marketing, partnerships, and activations—earning features in Forbes, CNN, and the LA Times. That hands-on experience connected me with CPG brands as they navigate their earliest, most critical moments.

Today, I work with founders whose products are landing on leading retail shelves at Pop Up Grocer, The Goods Mart, and Bubble Goods. I also collaborated to launch Bread & Butter®—a trademark law firm protecting CPG food and beverage brands—and host The Emerging Brand Podcast®, where I share stories behind the next generation of standout brands.

If you’re a first-time CPG food & beverage founder with cool ideas, I’ll help you launch with a roadmap, feeling confident, and a breakout brand.

You’re the expert in your product. I’m the expert in building brands. Together, we’ll turn your idea into an industry standout.

Who I work with

first time cpg founders

launching within the next 6 months

bootstrapping to get brand on specialty retail shelves

wants to turn ideas into a new favorite brand

Case Studies

Dripspoon

Cupcake’s cooler cousin

Frankly Good Coffee

Air roasted, small batch, ethically sourced

She’s the sauce

Sauce, with benefits

Clients found on Pop Up Grocer, Bubble Goods, The Goods Mart, Snacks & Design, Faire

Clients found on Pop Up Grocer, Bubble Goods, The Goods Mart, Snacks & Design, Faire

  • 'Before She’s the Sauce was even a concept, I met with Kelly, and from day one, she helped me shape this brand into something truly unique. Her strategic mind helped me uncover what made my sauces different, find the key selling points that would resonate, and has helped create the kind of buzz that every founder dreams of..."

    Nicole Glabman, Founder She’s the Sauce

  • "...Pop Up Grocer slid into our dms and before I knew it we had launched inside one of the most respected entities for up and coming CPG brands - we were on the shelves, standing out among the other coffees that surrounded us. This is just the beginning of our growth and retail journey - grateful I was smart enough to hire Kelly when we did!"

    Stefanie Frank, Co-founder, Frankly Good Coffee

  • "Working with Kelly was one of the most transformative experiences I've had as someone new to marketing and branding. From day one, her warm, encouraging energy created a space where I felt supported and confident to push our brand’s strategy to new heights. Kelly brings a rare blend of expertise, thoughtfulness, and genuine enthusiasm to everything she does. Her 110% commitment was evident in every interaction, and her passion for her craft is something that continues to inspire me every day!"

    Julia Ferron, Head of Marketing Far Out

  • 'I absolutely loved working with Kelly! I’ve worked with a good amount of folks but what sets her apart is her energy. She’s knowledgeable, bright, and always very encouraging. I’m so happy to have her as a resource!'

    Crystal Hale, Founder Dripspoon

Your brand is

next

You’re bootstrapping your first CPG brand—I'll help you skip the guesswork and launch a product consumers (and retailers) can’t ignore.

Emerging Brands Podcast®

Stories behind your new favorite CPG brands.

Bread & Butter®

I’ve collaborated with top trademark attorney, Nicole Swartz to launch Bread & Butter; a trademark law firm protecting CPG food and beverage brands.