CPG FOOD & BEVERAGE
Brand Strategy
Starts Here
Whether you're formulating a new product, launching into speciality retail, or restaurant-to-CPG; let’s make your brand standout from the crowd.
Building new favorite CPG brands.
Building new favorite CPG brands.
From Idea to Industry Favorite
Building a CPG brand isn’t just about having a great product—it’s about standing out, connecting with consumers, and attracting retailers from day one. Without a clear strategy, many founders waste time and resources on guesswork.
That’s where my Brand Strategy comes in. This proven framework helps you differentiate your brand, define your market position, and build momentum with key industry players—so you standout in the marketplace.
In just four weeks, we’ll create a customized brand strategy covering branding, positioning, sales channels, and community building. You’ll leave with a clear roadmap, industry insights, and the confidence to launch.
Perfect for you if…
your brand is pre-launch
your brand differentiators & selling points aren’t clear.
You’re launching into specialty retail.
You have a great product but not creating buzz.
The Brand
1. Your brand & founder story that catches the attention of target consumers & potential investors
2. Brand differentiators that make your product standout on the shelf
3. Market opportunity, top competitors & brand positioning for retail
4. Brand voice & personality that engages with target consumers
5. The hero product you’ll get known for!
The Buyer
1. Buyer personas & use cases
2. Unique selling points that drive demand
3. Best sales channels for early-stage growth
The Buzz
1. Activation & Event strategy to create brand awareness
2. Brand partnership strategy to create buzz with tastemakers & consumers
3. Storytelling content strategy to build brand community & buzz
From idea to industry favorite.
From idea to industry favorite.
gives you industry must-haves to standout in the marketplace.
Brand Strategy
your
What’s Included
3x Brand Strategy meetings
Brand research
Brand strategy deck
Bonus check-in meeting
Investment: Starts at $3500
Your Brand Strategy will…
Differentiate your brand in the marketplace
discover unique selling selling points for your target market
Create buzz with strategic Partners, consumers & retailers
How it shakes out...
How it shakes out...
Week 1
DEEP DIVE
We’ll meet 1-on-1 to discuss brand initiatives, roadblocks, and goals.
Week 2
brand research
I’ll use 15 years+ experience to research and audit to identify new opportunities for your brand.
Week 3
thought partnership
We’ll meet 1-on-1 for thought partnership and collaborate on how your brand can strategically reach goals.
Week 4
STRATEGY IN ACTION!
We’ll meet 1-on-1, you receive your brand strategy deck, and we put your strategy into your day-to-day schedule to make things happen!
Bonus
Check-in meeting
You’ll have a complementary meeting this year as you put your brand strategy into action. I’m here to answer questions, trouble-shoot, and connect you with the right industry people!
Case Studies
Dripspoon
Cupcake’s cooler cousin
Frankly Good Coffee
Air roasted, small batch, ethically sourced
She’s the sauce
Sauce, with benefits.
Clients featured in Adweek, LA Times, CNN, and Forbes.
Clients featured in Adweek, LA Times, CNN, and Forbes.
Meet Kelly
Kelly Bennett is a CPG food & beverage brand strategist in New York City. She works with brands to differentiate in the marketplace, discover unique selling points, and create buzz. Clients featured in LA Times, Forbes, and CNN. Kelly collaborated with Nicole Swartz to launch Bread & Butter, a trademark law firm for CPG food and beverage brands. And hosts the Emerging Brand Podcast® sharing stories behind your new favorite CPG brands.
You'll utilize Kelly’s 15+ years of industry expertise to have a roadmap for your brand’s measurable success!
