Brand Strategy is your plan that identifies what makes your brand different, unique selling points, to create buzz around your brand. A brand designer will then use your strategy to build the visuals for your brand.

That’s why I love working with Izzy of House of Wynn. She brings my client's brand strategy to life with her creative insights! Some of my favorites we’ve worked on together are - She’s the Sauce, Frankly Good Coffee, and Dripspoon (and my rebrand).

The sooner you have a strategy, the better. Whether you're formulating a new product, launching into speciality retail, or restaurant-to-CPG; you need to start.

You’ll need your brand strategy for…

• Trademark

• Brand design

• Packaging

• Social media

• Marketing

• Potential investors

• Manufactures

• Retailers

Ask yourself, what’s the cost of not having a strategy. From your brand designer, co-packer, to social media manager and potential investors; they will ask what your brand strategy is. You’ll be spending way more money on each stage of growth without having a cohesive brand strategy from the start.

You’ll have a clear understanding of what differentiates your brand in the marketplace, value proposition, to creating buzz with modern marketing from content, partnerships, to events and community building.

For your own scheduling, it's only 3 meetings that are 1 hour. Everything else are hours I'm working on strategy for you.

I schedule client meetings Tuesday-Thursday 10am-3pm EST. However if you need some flexibility there, I'm happy to see what I can make work! 

The price includes all 1-on-1 brand strategy meetings, brand research, brand strategy deck, and a follow up meeting.

There’s a payment plan option for emerging brands. All sales are final.

1. Week 1 - We'll meet 1-on-1 for an 1 hour meeting. I'll work with you on identifying what exactly you want to accomplish for the brand. From your brand differentiators, positioning, to consumer use cases, to how you'll create buzz. I have a framework we'll follow for best results!

2. Week 2 - I'll conduct my own brand research, evaluating competitors, opportunities, and what would make your product stand out to consumers (no meeting this week)

3. Week 3 - We'll meet 1-on-1 for an 1 hour meeting. I'll review with you my strategic insight on how to differentiate the brand in the marketplace, get in front of the right consumers, and create buzz with partnerships, events, social, etc. I'll collect your feedback and make edits.

4. Week 4 - We'll meet 1-on-1 for an 1 hour meeting. I'll present to you the final brand strategy deck, answer questions, and explain exactly what next steps to take to execute the brand strategy; along with providing any introductions needed with my list of industry contacts.

5. After that, you'll have access to an additional check-in call to answer questions, review things you're working on, and be a trusted advisor for your brand's growth.

Your brand strategy has 3 industry-must have pillars. Here’s a detailed breakdown:

1.Brand Differentiates

• Brand story that engages with of target consumers & investors

• Brand differentiators to standout on the shelf

• Brand positioning for retail

• Brand voice & personality

• Hero product that creates buzz

2.Buyer Persona

• Buyer personas & use cases

• Unique selling points that drive demand

• Best sales channels for early-stage growth

3.Creating Buzz & Community

• Activation & Event strategy to create brand awareness

• Brand partnership strategy to create buzz with tastemakers & consumers

• Storytelling content strategy to build brand community & buzz

• Telling story behind the brand that will make the business successful