Building CPG food & beverage ideas into brands hitting retail shelves next

Before your brand name, formulation, manufacturing, branding, packaging, or selling, comes brand strategy.

Shop clients🛒 at Pop Up Grocer, Meadow Lane, Foxtrot, Butterfield Market, Happier Grocery, Fairway

Trusted by the next generation of food & beverage founders

Hi, I'm Kelly Bennett, a New York City–based brand strategist building CPG food and beverage brands from idea to retail shelves.

Twenty years building emerging brands led me to my niche in CPG food and beverage. I work with some of the hottest emerging brands coming to market, including Cotto and She's the Sauce (humble client brag!). On Emerging Brands Podcast® I've interviewed hundreds of founders now selling in Whole Foods, Sprouts, and Target. And I'm a (newly) angel investor in emerging CPG brands and the operations scaling their retail footprint.

Now, I'll build your brand strategy and connect you with my network of partners so you have the best in the biz behind your brand.

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Join clients hitting retail shelves next🛒

cotto

Whipped Cottage Cheese Dips

sappy

Nomie

Just-Add-Water Kids Meals

wobble

Grass-Fed Gelatin Mix

afternoon toast

Roasted barley & ginger tea

gratta (coming soon!)

Flavored sourdough breadcrumbs

She’s the sauce

Sauce, With Benefits

dear jean

Marshmallow Crispy Treats

rabbit hole (coming soon!)

Puffs made with real veggies

frankly good coffee

Air roasted, small batch coffee blends

👀 Team Egg, Leapday, Offmenu, Pesto Joe & more!

Little twists

Allergy-friendly baking mixes

nida (coming soon!)

Flash-frozen aromatics

Coconut Sugar Syrup

This is for you if:

Brand strategy is the foundation of how you'll turn your CPG food or beverage idea into a brand hitting retail shelves next. This step comes before formulation, branding, or bringing your product to market.

This is for you if:

You know you want to be on retail shelves
You're ready to invest in the full path, not just this first step
You have a unique CPG food or beverage idea
You're in the earliest stages from testing recipes, brainstorming a brand, while working full time
You don't have a brand name, formulator, designer, or manufacturer yet
You want a real strategy before you spend money on executing your idea
You want a brand strategy to use for fundraising later
You want to work with industry experts and do this the right way