I build CPG food & beverage ideas into brands hitting retail shelves next
before formulation, branding, or bringing your product to market, comes brand strategy.
Shop clients🛒 at Pop Up Grocer, Meadow Lane, Foxtrot, Butterfield Market, Happier Grocery, Fairway
Shop clients🛒 at Pop Up Grocer, Meadow Lane, Foxtrot, Butterfield Market, Happier Grocery, Fairway
Trusted by the next generation of food & beverage founders
Hi, I'm Kelly Bennett, a New York City–based brand strategist building CPG food and beverage brands from idea to retail shelves.
Twenty years building emerging brands led me to my niche in CPG food and beverage. I work with some of the hottest emerging brands coming to market, including Cotto and She's the Sauce (humble client brag!). On Emerging Brands Podcast® I've interviewed hundreds of founders now selling in Whole Foods, Sprouts, and Target. And I'm a (newly) angel investor in emerging CPG brands and the operations scaling their retail footprint.
Now, I'll build your brand strategy and connect you with my network of partners so you have the best in the biz behind your brand.
Join clients hitting retail shelves next🛒
cotto
Whipped Cottage Cheese Dips
Branding & Packaging by House of Wynn
NIDA (coming soon!)
Flash-Frozen Aromatics
Branding & Packaging by If Only Creatives
GLOWSTATE (coming soon!)
Ready-to-eat Chia Pudding
Branding & Packaging by House of Wynn
rabbit hole (coming soon!)
Puffs Made with Real Veggies
Branding & Packaging by House of Wynn
Nomie
Just-Add-Water Kids Meals
Branding, Packaging & Web by Benita Studios
afternoon toast
Roasted Barley & Ginger Tea
Branding & Packaging by JanesHaus
Dear jean (coming soon!)
Marshmallow Crispy Treats
Branding, Packaging & Web by Benita Studios
She’s the sauce
Sauce, With Benefits
Branding & Packaging by House of Wynn
little twists
Allergy Friendly Baking Mixes
Branding & Packaging by House of Wynn
gratta (coming soon!)
Flavored Sourdough Breadcrumbs
Branding, Packaging & Web by Benita Studios
👀 Sappy, Wobble, Pesto Joe, Leapday
👀 Sappy, Wobble, Pesto Joe, Leapday
This is for you if:
Brand strategy is the foundation of how you'll turn your CPG food or beverage idea into a brand hitting retail shelves next. This step comes before formulation, branding, or bringing your product to market.
This is for you if:
You know you want to be on retail shelves
You're ready to invest in the full path, not just this first step
You have a unique CPG food or beverage idea
You're in the earliest stages from testing recipes, brainstorming a brand, while working full time
You don't have a brand name, formulator, designer, or manufacturer yet
You want a real strategy before you spend money on executing your idea
You want a brand strategy to use for fundraising later
You want to work with industry experts and do this the right way
sounds like you? perfect. You're exactly who I work with.
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