Building emerging CPG

Food & Beverage

brands

Get your brand strategy

From idea to industry favorite.

Build your brand right from the start

Without a clear strategy, it’s easy to waste time, money, and resources on scattered efforts that don’t move the needle. That’s where I come in.

As your brand strategist, thought partner, and advisor, I help you navigate the CPG industry with a clear roadmap—so you’re not figuring it out alone. Together, we’ll build a brand that stands out, creates buzz, and drives demand from day one.

Whether you're formulating a new product, launching into speciality retail, or restaurant-to-CPG; let’s make your brand standout from the crowd.

Meet Kelly

Hi! I’m Kelly, CPG food & beverage brand strategist in New York City.

Building a CPG brand isn’t just about having a great product—it’s about standing out, connecting with consumers, and attracting retailers from day one. Without a clear strategy, many founders waste time and resources on guesswork.

That’s where my Brand Strategy comes in. This proven framework helps you differentiate your brand, define your market position, and build momentum with key industry players—so you standout in the marketplace.

In just four weeks, we’ll create a customized brand strategy covering branding, positioning, sales channels, and community building. You’ll leave with a clear roadmap, industry insights, and the confidence to launch.

I’ve built award-winning emerging brands for the past 15+ years and advised 1000+ founders and consumer brands. Now, you'll utilize my industry expertise to have a roadmap for your brand.

You’re the best at what you do. I’m the best at what I do. Together, you’ll go from ideas to industry favorite.

Let's Cook

Your brand Strategy will...

Differentiate your brand in the marketplace

1.

2.

Discover selling points for your target market

3.

Create buzz & Community

Tell me more

'Before She’s the Sauce was even a concept, I met with Kelly, and from day one, she helped me shape this brand into something truly unique. Her strategic mind helped me uncover what made my sauces different, find the key selling points that would resonate, and has helped create the kind of buzz that every founder dreams of..."

Nicole Glabman, Founder She’s the Sauce
"...Pop Up Grocer slid into our dms and before I knew it we had launched inside one of the most respected entities for up and coming CPG brands - we were on the shelves, standing out among the other coffees that surrounded us. This is just the beginning of our growth and retail journey - grateful I was smart enough to hire Kelly when we did!"

Stefanie Frank, Co-founder, Frankly Good Coffee
"Working with Kelly was one of the most transformative experiences I've had as someone new to marketing and branding. From day one, her warm, encouraging energy created a space where I felt supported and confident to push our brand’s strategy to new heights. Kelly brings a rare blend of expertise, thoughtfulness, and genuine enthusiasm to everything she does. Her 110% commitment was evident in every interaction, and her passion for her craft is something that continues to inspire me every day!"

Julia Ferron, Head of Marketing Far Out
'I absolutely loved working with Kelly! I’ve worked with a good amount of folks but what sets her apart is her energy. She’s knowledgeable, bright, and always very encouraging. I’m so happy to have her as a resource!'

Crystal Hale, Founder Dripspoon

Case Studies

Dripspoon

Cupcake’s cooler cousin

Frankly Good Coffee

Air roasted, small batch, ethically sourced

She’s the sauce

Sauce, with benefits

Join the waitlist

Clients featured in Adweek, LA Times, CNN, and Forbes.

Why you need

Brand Strategy

As a founder, it’s important to build a brand right from the start. Brand Strategy will help you focus on the important industry must-haves for your brand!