build your cpg brand right!
As an early-stage founder, it’s important to build your brand right from the start. As your brand strategist, thought partner, and advisor; you'll stop figuring things out yourself and learn the industry must-haves.
you’re in the right place…
Pre-launch: Formulating, R & D, taking your recipes from the kitchen to viable consumer product
Proof of concept to cpg: started selling at the Farmers market, using a commissary kitchen, and now commercializing for scaling
Restaurant to cpg: brick and mortar Food concept creating a cpg product line
keep reading…
A brand strategy will…
Differentiating your brand IN THE MARKETPLACE
Creating buzz with strategic partners, consumers & retailers
Unique selling points making your products a must-have
ok, but do you really need a brand strategy?!
short answer, yes.
A look at your brand strategy:
the brand
what we’ll work on:
Brand Story
Brand Competitors
Brand Positioning
Market Opportunities
Brand Differentiators
Brand Messaging
the buzz
what we’ll work on:
Brand Community Building
Activations & Events
Partnerships & Collabs
Organic Content
Retail Outreach
the buyer
what we’ll work on:
Target Audience & Brand Community
Buyer Personas & Use Cases
Hero Product
Selling Points
Sales Channels
problems a brand strategy solves
👎Underutilizing sales & marketing opportunities
👎Overwhelmed with marketing & content
👎Having no time or strategy for marketing because you're working on operations
👎Figuring things out yourself without industry advisement
👎Wasting time, money, and resources not building a cohesive brand
work with Kelly bennett
Hey! I’m kelly bennett, New York City based brand strategist and advisor launching cpg food & beverage brands. i work early-stage founders (like you) to differentiate your brand & products in the marketplace to stand out on retail shelves, speak directly to your target audience & drive consumer demand (even before you launching!), and Create buzz for your brand with consumers, media & retailers.
I’ve advised 1000+ early-stage founders, built award-winning emerging brands, had clients featured in Adweek, LA Times, CNN, and Forbes, interviewed 100 founders, and became an industry expert with 15 years of experience.
As your brand strategist, thought partner, and advisor; you'll stop figuring things out yourself and have a roadmap with industry must-haves to launch your brand right. because let’s be honest… YOU’RE THE BEST AT WHAT YOU DO, I’M THE BEST AT WHAT I DO, and TOGETHER, WE’LL LAUNCH THE BEST DAMN BRAND!
as seen on
NY NOW
Food Biz Wiz
African Food Changemarkers
Hot Bread Kitchen
We're a good fit because...
👍You're building an emerging CPG food & beverage brand that's different in the marketplace (with a cool story to share)
👍You want to be featured in specialty retailers in NYC
👍You want to follow the strategy and advisement from a leading industry expert to build your brand right!
how it works:
Week 1 -Differentiating brand in the marketplace
Week 2 -Creating buzz with strategic partners, consumers & retailers
Week 3 - Unique selling points making your products a must-have
week 4 - We'll review and finalize your brand strategy with benchmarks of implementation
Deliverables:
✔️3 Brand Strategy meetings ($1200 value)
✔️Brand Strategy deck (industry insights & must haves to differentiate your brand in the marketplace and stand out in retail, identify your target market, drive demand, and storytelling to create buzz with consumers, and retailers ($8000 value)
✔️Brand advisor meetings for the next 6 months while implementing BRAND's brand strategy ($2400 value)
Starting at $4997 (payment plan available)
need a brand strategy?
space is limited
case study
BEVERAGE brand FEMALE CO-FOUNDED
‘now we've got strong messaging, along with new packaging, and a new website and podcast on the way which i know our current and future customers and coffee club members are going to love!.’
STEFANIE FRANK, CO-founder, FRANKLY GOOD COFFEE
your brand’s next
space is limited