brand strategy & industry advice

Hey! I’m kelly bennett, New York City based brand strategist and advisor launching cpg food & beverage brands. i work early-stage founders (like you) to differentiate your brand & products in the marketplace to stand out on retail shelves, speak directly to your target audience & drive consumer demand (even before you launching!), and Create buzz for your brand with consumers, media & retailers.

I’ve advised 1000+ early-stage founders, built award-winning emerging brands, had clients featured in Adweek, LA Times, CNN, and Forbes, and became an industry expert with 15 years of experience.

As your brand strategist, thought partner, and advisor; you'll stop figuring things out yourself and have a roadmap with industry must-haves to launch your brand right. because let’s be honest… YOU’RE THE BEST AT WHAT YOU DO, I’M THE BEST AT WHAT I DO, and TOGETHER, WE’LL LAUNCH THE BEST DAMN BRAND!

As an early-stage founder, it’s important to build your brand right.

I’ll make your life as a founder way easier.

if your brand is…

  1. Pre-launch: Formulating, R & D, taking your recipes from the kitchen to viable consumer product

  2. Proof of concept to cpg: started selling at the Farmers market, using a commissary kitchen, and now commercializing for scaling 

  3. Restaurant to cpg: brick and mortar Food concept creating a cpg product line

you’re in the right place

I’ll answer your burning questions…

🔎Differentiating your brand in the marketplace & stand out on retail shelves

👀Speaking directly to your target market & drive demand (even before launching!)

🛒Creating buzz for your brand with consumers, media & retailers

 

book a brand strategy meeting

space is limited

THIS IS HOW IT SHAKES OUT...

BOOK A MEETING:

Choose a day/time that works best for a deep-dive one hour call to discuss your brand strategy. Bring your list of questions!

GET AN ACTION PLAN:

Post meeting, I’ll follow up with a list of actions to take (making your life as a founder way easier)

COME BACK FOR MORE:

You can book additional calls as you and your team launch and grow

 
 

book a brand strategy meeting

space is limited

THIS IS WHAT YOU GET...

WHAT’S INCLUDED:

🍰 Meeting recording

🍰 1 hour Brand Strategy meeting

🍰 List of actions to take!

 

 

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We're a good fit because...

👍You're building an emerging CPG food & beverage brand that's different in the marketplace (with a cool story to share)

👍You want to be featured in specialty retailers in NYC

👍You want to follow the strategy and advisement from a leading industry expert to build your brand right!

 

 

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case study

BEVERAGE brand FEMALE CO-FOUNDED

 

‘now we've got strong messaging, along with new packaging, and a new website and podcast on the way which i know our current and future customers and coffee club members are going to love!.’

STEFANIE FRANK, CO-founder, FRANKLY GOOD COFFEE

 

book a brand strategy meeting

space is limited