brand strategy & industry advice

Hey! I’m kelly bennett, New York City based brand strategist and advisor launching cpg food & beverage brands. i work early-stage founders (like you) to differentiate your brand & products in the marketplace to stand out on retail shelves, speak directly to your target audience & drive consumer demand (even before you launching!), and Create buzz for your brand with consumers, media & retailers.

I’ve advised 1000+ early-stage founders, built award-winning emerging brands, had clients featured in Adweek, LA Times, CNN, and Forbes, and became an industry expert with 15 years of experience.

As your brand strategist, thought partner, and advisor; you'll stop figuring things out yourself and have a roadmap with industry must-haves to launch your brand right. because let’s be honest… YOU’RE THE BEST AT WHAT YOU DO, I’M THE BEST AT WHAT I DO, and TOGETHER, WE’LL LAUNCH THE BEST DAMN BRAND!

if your brand is…

1. Pre-launch: Formulating, R & D, taking your recipes from the kitchen to viable consumer product

2. Proof of concept to cpg: started selling at the Farmers market, using a commissary kitchen, and now commercializing for scaling 

3. Restaurant to cpg: brick and mortar Food concept creating a cpg product line

you’re in the right place