Alice Mushrooms

Sponsored by Hummingbirds

Alice is spreading the power of functional mushrooms in the most delightful ways possible with decadent chocolate supplements for sleep, energy and focus that have the wellness world by storm. Founders Lindsay and Charlotte met in 2020 and bonded over their shared passion for food as medicine. Lindsay, a former pharmaceutical executive, and Charlotte, a media expert and food scholar, were tired of a supplement world dominated by pills, bitter tinctures, unnatural gummies, and clumpy powders. That’s when Lindsay decided to create a product she would want to use every day and started formulating alice in her kitchen in Venice Beach. The two then teamed up to create the perfect blend of medicinal + culinary delights in each bite of alice. On this episode, Lindsay and Charlotte bring us behind the scenes!

Inside the episode

  • Lindsay’s founder story from pharmaceutical executive to functional mushroom founder

  • Alice’s brand story of developing chocolate supplements for sleep, energy and focus

  • Strategy to stand out and brand partnerships

  • Advice for an emerging brand founder starting a brand from their kitchen

Listen here

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Meet the founders

Founders Lindsay and Charlotte met in 2020 and bonded over their shared passion for food as medicine. Lindsay, a former pharmaceutical executive, and Charlotte, a media expert and food scholar, were tired of a supplement world dominated by pills, bitter tinctures, unnatural gummies, and clumpy powders. That’s when Lindsay decided to create a product she would want to use every day and started formulating alice in her kitchen in Venice Beach. The two then teamed up to create the perfect blend of medicinal + culinary delights in each bite of alice.

shop the brand

Alice is spreading the power of functional mushrooms in the most delightful ways possible with decadent chocolate supplements for sleep, energy and focus that have the wellness world by storm. Shop here

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