Pistakio

Sponsored by Hummingbirds

Pistakio is reimagining pistachios for a new generation of pistachio lovers by creating goes-on-anything spreads that are fun, authentic, and approachable. Fran & Nico started this journey with $1000 during their last year of college, by simply setting up a little booth at the local farmers market with their logo and “pistachios reimagined” under it. After seeing how many pistachio lovers couldn’t wait get their hands on the pistachio spreads, they decided to launch this thing for real. They’ve been featured on the Today Show, Eater, Food & Wine, Entrepreneur magazine, and much more. Such a great story about starting small and building community around your product!

Inside the episode

• Fran and Nico’s founder story to CPG food and beverage

• Why they wanted to launch a spreadable pistachio

• Strategy for creating buzz and standing out

• Advice for an emerging brand founder who’s about to launch

Listen here

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Meet the founders

Nico & Fran, two pistachio fanatics and co-founders of Pistakio. while Nico was born and raised in Italy, Fran spent a whole year there in cooking school. when we met and started cooking together, they realized that we both loved pistachios and missed the communal aspect of food that brings Italians together.

shop the brand

Italian-founded & inspired, we’re reimagining pistachios for a new generation of pistachio lovers by creating goes-on-anything spreads that are fun, authentic, and approachable. Shop here