Solento Organic Tequila
Sponsored by Hummingbirds
Over the past two decades, Taylor Steele has immersed himself in the global community, serving as creative director of Corona Australia and creating films for National Geographic. Eventually landing in New York City, he experienced an unlikely revelation after an artist friend introduced him to premium sipping tequila. In that simple ritual, Taylor tapped into the possibility of bringing purpose to pleasure: drinking not to disconnect, but to slow down and savor each moment.
With the founding of Solento Organic Tequila, Taylor now extends his treasured ritual to all those looking to realign with their own truest essence. Born in New York City but steeped in California soul, Solento embodies the charmed duality that defines Taylor, ultimately creating space for a much-needed celebration of presence in even the most fast-paced of lives.
Inside the episode
Taylor’s career shift from an award-winning filmmaker to CPG founder
Solento Organic Tequila’s brand story to encourage people to slow down
Strategy behind engaging with consumers and strategic partners
Advice to an emerging brand founder
Listen here
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Meet the founder
As a kid growing up on the beaches of Southern California, Taylor Steele discovered a lifelong love for the thrill and serenity of surfing. Just a few years after he’d begun filming his best friends out on the waves, Taylor turned his two greatest passions into a vibrant career, emerging as an award-winning filmmaker, creative visionary, and vital force in bringing surf culture to the masses.
With the founding of Solento Organic Tequila, Taylor now extends his treasured ritual to all those looking to realign with their own truest essence. Born in New York City but steeped in California soul, Solento embodies the charmed duality that defines Taylor, ultimately creating space for a much-needed celebration of presence in even the most fast-paced of lives.
shop the brand
Made for those who appreciate the ritual of slowing down and being present, Solento is an award-winning, USDA certified organic tequila range made in small batches from a single estate. Shop here.
