Breana Teubner, COO at TYB
One of the *hottest industry conversations* happening right now is the importance of consumer brands building community.
The need for a brand to build community has become a hotter topic with rising consumer acquisition costs, lower attention spans on social, and the increased demand for transparency of brands. My brand strategies are rooted in building a community-based brand so I totally nerded out speaking with Breana Teubner, COO at TYB.
Breana is leading the next gen of brand community building with web3 technology at TYB. Industry leading brands like Ceremonia, Sackville, Dieux are using the platform to take their community inside their brand.
In this interview, Breana talks about her 20+ year experience building brands, the often overlooked power of activating a brand locally, why brands need to invest in community, and applying web3 technology for better customer engagement.
