Ashley Nickelsen, Founder & CEO B.T.R. NATION
Ashley Nickelsen, founded B.T.R. Nation to fix our broken food system one snack at a time.
Over 5 years ago, Ashley’s parents were diagnosed with rare forms of cancer. She was eating high sugar snacks full of junk out of hospital vending machines while taking care of them. She started creating her own snacks as an alternative. After her parents passed away, she made it her mission to make healthier snacks available.
From launching in Costco, collaborating with Blue Bottled Coffee, to revolutionizing vending machines in airports, and beyond. Ashley takes us behind the brand to how she’s building a healthier nation!
