Crystal Hale, founder Dripspoon
Come behind the scenes of Dripspoon - a mini loaf with drip. Founded by Crystal Hale who found her signature recipe seeking a creative outlet in her LA kitchen and came up with mini loaf that wasn’t loaded with sugary frosting. Crystal uses fresh flavors in her drips like salted tahini caramel, ube, lemon ricotta and thyme, to chocolate olive oil. Crystal launched her brand at Creative Communal curated market and sold out within the first couple of hours (so cool!). I worked with Crystal on her brand strategy and super proud of how she’s building the brand. She shares her strategies in this episode!
