Lily Geiger, Founder Figlia
Growing up witnessing her father's battle with alcoholism, Lily Geiger became deeply committed to creating a supportive community for individuals choosing a non-drinking lifestyle. Geiger recalls: “When I was growing up with my dad there were not many options for people who didn't drink that felt sophisticated, inviting, and made them feel a part of a social setting where everyone else is drinking.”
Figlia is a manifestation of Lily’s commitment, offering a sophisticated beverage that allows everyone to enjoy the aperitivo experience without the presence of alcohol.
Lily brings us behind the brand of how she’s building and scaling the brand!
