Jay Braggs
How do you launch a product-based business?! This week I'm interviewing Jay Braggs, launch magager and event planner to discuss all the ways you can launch and activate your brand. This is a must listen episode for product-based business owners as Jay provides amazing advice!
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Website jaybraggs.com
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Kelly Bennett: Hi, everyone. Welcome back to a new episode of creative direction with Kelly Bennett. Today, I have a very special guest. This is someone who I've known for quite a few years now and who I deeply, deeply respect. I've interviewed her before and I'm so excited to officially have her on the podcast. Jay Braggs. Thank you so freaking much for being here.
Jay Braggs: Hi, thank you so much. I'm so excited to sit and talk with you. It's always, and I, I, don't not that I don't like talking to people, but I am very introverted. And so I start to like second guess myself, but with you, it just feels so natural. So I'm excited to be here.
Kelly Bennett: Well, that makes me so happy to hear. Thank you so much. And I'm very much an introvert too.
Jay Braggs: Really?
Kelly Bennett: Yes. I'm very in, I, most of the time I need to be by myself, not talking to people so I can show up and be, you know, personable and energetic. But like most of the time I logoff. I hang out by myself a lot. Yeah, I do. So that's good to know too. I would not have guessed that you were an introvert either.
Jay Braggs: Like on the back end, I'm hyping myself up. Like you can do this, go go. And, then like, I show up and everyone's surprised, but I'm like, oh yeah. After I show up, like I need an hour of downtime just so I can just sit in silence.
Kelly Bennett: Same!
Jay Braggs: I'm glad somebody understands!
Kelly Bennett: Yeah, no, I, that was in percent, a thousand percent. So I, what I, before I hit record, I was filling in Jay that I'm on the tail end of a launch. And I've been really honing in on my personal launches. I've, I've helped launch brands, but not in the sense of doing consistent launches, which is. A specialty and a niche and an art and a science and a craft that Jay is an expert in. So we're going to dive into that. And it was just perfect timing that I was going to be interviewing you because you have found a really unique niche. And so before we dive into that, could you fill in anyone who's new to you of the who you are and what you do. And then we're going to dive into all of it.
Who is Jay Braggs?
Jay Braggs: Absolutely. So, okay. I'm Jay Braggs. Hello everyone. Um, I let's see where to start. So officially got back into event planning is where my background is in like 2016. Um, I partnered with a agency and I became like the west coast rep cause I'm in Vegas. Um, and they were based out of Houston. So, um, I took care of some of the west coast weddings and contact and all of that. Fast forward, loved weddings. Um, but I just, I kind of that interaction, like I just miss, like after the wedding we were done, like, you know, maybe. Maybe they would, you know, need me for an anniversary party or a graduation down the road, but after the wedding we were done. And so I just kind of felt, um, I could use my planning services in another way. So that's when I started really helping businesses because most time businesses are constantly planning conferences or something, and I felt that I really want it to be a part of a businesses progression so we could have. And then we could talk about and strategize how to do this better or differently next time, so that we're constantly expanding the business. Um, and I really loved that. And then COVID happened. So just as I started getting into that group, COVID happened. Um, and it was kind of like, you know, like everyone else, it was like a pause, like, okay, what do I do? Um, at the base of everything that I do, I'm great at administration. I can plan. I can think about like the best ways to put things together, organize how to go from point A to point Z. Got it. So I started offering general project management services when I realized that I needed to hone that in a little bit more and I wanted to specifically go all in on launches. The idea of launches, the way launch has happened, really fascinated me more so because, um, a lot of people were giving up, they would launch they would say, this is horrible. Launching doesn't work for me. And then that was just And so, and I was just having these conversations naturally. And so I would ask them, well, what happened with it? That made it horrible. And so they'd say, "Oh, well I only got two or three people signed up." I'd be like, well, wait a minute. That's really good. Like if you, if you don't have an email list and you want totally on social media, you had two or three people show up. That is a great start. And then, so we started talking and reframing and I realized that. Online, there was this narrative where if you didn't have a six figure launch, it wasn't successful. And I, it just frustrates me because launches are progressive. And so I really went all in on that. I really started doing some research. I started working with some clients, um, and then I became certified in 20. What does this year? 20, 2021.
Kelly Bennett: I know. The years blended together at this point.
Jay Braggs: So in 2021, it's been a year. Now at this point, I became an official certified launch manager through the Launch Guild. And I really liked going through that process because it really helped refine what I was doing and give me, give me more structure. So while I can create other structure for people, sometimes it's just great for someone else to give me the structure and the framework to follow. So I've taken that. And I use that as a framework now to help clients with their launches and to help them launch their way, which again, I think is really important because you know, you can follow someone like Amy Porterfield, huge, amazing business, and you see that she's sending two emails a day for two weeks. Um, during her launch season and she's hosting three lives and she's got four social media posts a day and you can easily think that's what I need to do in order have successful launch. But we also have to remember, what's working for Amy Porterfield now may not work for you in your business and your clientele right now. So I really like working with clients, digging deep into that. I know that was a really long winded information.
Kelly Bennett: No. That's That's perfect.
Jay Braggs: Love working with that. Um, and I've done a lot of online programs, but within this last year, I've worked a lot with physical product based businesses
Kelly Bennett: Ooh, cool.
Jay Braggs: And honestly, it was scary at first, last year. Um, it was, it was honestly, you know, just being completely honest. It was scary. Last year I helped, um, a business launch their subscription box. And I was like, how can, you know, trying to figure out how I can do this. I still have, um, the membership with my certification group. And so, you know, they helped me strategize and some things, and it was really interesting because as I was talking to her, she in through this launch process, she would say like, there's nobody out there. Like, helping product based businesses introduce their products to the market. Like there's, you know, if you're an online creator, oh, you need to do is have a webinar or go live or do this. She's like, but as a pro, I'm doing this subscription box. What am I going to do a webinar on as a lead magnet? What do I, she was having a really hard time connecting some of those dots and I work best in communication. So when we were talking, all of the ideas just started flowing. And after working with her, I was like, Maybe I need to really hone in on some of the product based. Absolutely. I can still help people who are launching digitally online, but there is definitely a gap for people who have physical products. Um, and how do they have an official launch? So that's where I'm at now.
Kelly Bennett: Okay, this is kind of blowing my mind because personally behind the scenes, I've been thinking a lot about how to help more product based businesses as well, because I really do see such a gap. I love the service based businesses I with, but there's something. A sweet spot in my heart for product based businesses, because I feel like in some ways it's great storytelling and to have people experience your brand, but sometimes there's definitely a gap of how to, like you said, launch or get your name out there. That's different when you are a service based business. So I love that. You've also honed in on that because absolutely a thousand percent there's definitely a gap.
Jay Braggs: Yes. Yes. And it's, it's really, it's crazy because. I I'm like, is there a gap? You know, sometimes you think putting something into the market, is there a gap for a reason, like either there's a gap and this is great avoid for you to provide, or is there a gap for a reason just because, you know, it's, it's, I don't want to say impossible, but it's just, you know, it's, it's not
Kelly Bennett: Needed or yeah.
Jay Braggs: Yeah, but I think, and the other thing I think is product based businesses are so different because for someone to sit, and create a product. You have to really, really love it. Versus sometimes online business is just, you know, something to carry you from point A to point B. And I was really some of the people I was talking to, and I absolutely say no when clients aren't a good fit. And I don't think, you know, a whole bunch of people are out there like this, but again, the idea online, just create a course, sell it for $999. All you have to do is sell 10 to hit X amount. And you know what I mean? Like, and so I got a lot of people who were coming to me with that, with, with, oh, I don't know what kind of course I need to have. I was hoping you could help me with that. So, and I, and that doesn't sit well with me because you need to be passionate about the service, the service, the product that you're selling. And I find that so differently with product based businesses, they love and, and dream and breathe and sweat their products. And I think they deserve to have someone who can on an admin level, give them some direct.
Kelly Bennett: That is such a great point. And that's also something I've done in my incubator and also the own, my own verbiage of my business. I start now referring to everything as a product, even a service based business, you're still creating a product. And I totally agree. I think there's been such loud advice. I don't know who started the rumor is that you have to have this digital course for X amount of dollars. And then it has to go here and, and it's like, that takes a lot of bandwidth. It's a lot of money to create a lot of time if you're selling at a low price point and you don't have a huge frickin list of people. It's gonna it's, it's really, that's a really hard road to go down and I've tried every single business model that there is. And, um, I tried it because I learned from experience and I that's how I also teach. And when I was doing it that way and just working with people I'm like, this isn't it. Maybe for some, I think if you have a really big community, I think there's definitely some clever ways getting ready for a launch and being strategic that way. But having that feel like that's the only way to launch something is just not true.
Jay Braggs: It's not. Yeah, I agree not.
Kelly Bennett: And what is interesting about your method and your approach of launches is the experience of events. Because to me, events is the, you get to experience a brand and then being strategic on how you launch that brand. There's so much intersection. So could you tell me a little bit more of like, how you found your niche or like how you found the crossover or like how they both work together?
How Jay found her niche
Jay Braggs: Yeah, honestly, I was just looking for something. Um, I, I I'm a list person. Um, so I honestly just kind of wrote down, like, what could I do? And I knew like in the technology sector I needed to stay away from, so a lot of my fellow event planners during COVID were transitioning in offering virtual event services. You don't want me on your virtual, like I can handle back end. Of it and prep and plan. Yeah. You don't want me monitoring your, your stuff on my own, because if something happens now, my panic is coming in and I'm not doing of service, so I kind of settled and wrote down. And that's when I really kind of stumbled upon project management. And I took a, I was taking a course at the time. Um, and I really just kind of honed in and she was like, well, what would be a dream project for you to work on? And I said, oh, launches. And she was like, there you go. And honestly, it just kind of came along that with talking to other people and really figuring out what I liked. And as I began to talk to some of my other business friends, I realized like we've had a lot of conversations on their launches and how to do things differently. And it was something that I was always paying attention to on just how people put their stuff out. Um, so I just, you know, I really realized that on a base level, again, project management event planning and launching it really intersected. And one of the things that I think is amazing, especially as events are slowly starting to come back is now, especially for product based businesses. I can not only help you launch online, but I can help you plan a pop-up shop. I can help you plan, you know, an activation or any of that to really benefit. And so I think that cross sector that that'll really do well for product based businesses, um, to be able to launch your product inside of an event, right? So to add those little event pop-ups and those little event activations and, and an opportunity for people to actually touch, feel, interact, smell, taste, your products, um, will really help your launch process. Because now they're talking about it online. Now they're taking photos and they're they're testing like, oh my goodness. This candle is amazing. And I cannot wait till I can buy more. Like now that that's helping you as you launch. And so where someone online. Is doing a webinar, which is absolutely fine. I have nothing against webinars, but someone online is doing a webinar and they're connecting in groups, product based businesses for the most part needs to connect in person. Um, because that's, you know, you see a soap online and you're like, well, what's the difference between this citrus orange and that citrus orange. But if you're at a pop-up shop and you smell it, and you're like this citrus orange has a note of lavender where this one has a note of vanilla, and this is the one I love more. I think those interactions really helps speak, um, and really help push some of the product based businesses. Also recognizing it's a longer process, but again, product based businesses usually have that drive for their product to where they understand that it's, it's a slow build.
Kelly Bennett: And you just touched upon something that I'm wildly passionate about is experience, experiential marketing. It's a little bit of a tongue twister for me to but I'm obsessed. And that's exactly what you're explaining as far as creating an experience to activate your brand and then knowing strategically how that integrates with a launch, because sometimes people just think of like, okay, I'm going to just like pop up or do an event.
And they think it's just that day that they're doing right.
Jay Braggs: Right.
Kelly Bennett: Or you think about a lunch. And then the idea of having event is like, oh, that has nothing to do with launching what, I'm my new flavor of granola. I'm just as like a product, but they are so interconnected. So I really, really love how you're bridging the gap and bringing that together because that intersection is where the magic happens, right. When you're being strategic about a launch, but also bringing people into your launch.
Jay Braggs: Yes.
Kelly Bennett: That is so cool.
Creating an experience around your product
Jay Braggs: And I love that you keep saying experience because that has been my, like my key go-to word, especially when I'm talking to clients is what kind of experience. And sometimes they're a little caught off guard and they haven't really thought about that, which I think is amazing. But what kind of experience do you want your clients to go through? And I know on a digital level, we talk about, you know, like the funnel, um, but, yes, let's use that as a framework, but what is, what are the, in the intentional touch frames, the intentional, excuse me, touch points that you want, your clients, your potential clients to experience. How do you want them to feel? How do you want them to think after they've interacted with whatever you've put out there, whether it's, you know, samples or, you know, a webinar or a live or whatever. And I think when we start thinking about it on that level, um, it really kind of opens up some of our creativity to where we realize that we can do it differently and it's okay. We can follow a structure but we can also put some different things in there. Um, and then also not being afraid to test, like, we don't know what's to work or not going to work until we try it. There are no guarantees in business at all. So when we're launching products have to remember that, like, who knows what's going to happen? You know? Again, especially for product based businesses, maybe you're able to purchase the granola today or whatever type of, you know, fruit or whatever that you're putting in it that you need it. But who knows in a month, are we going to be on back order? Like we don't know what's happening and everything is constantly changing. So just remembering that when you're going into a launch that, um, as long as you keep going. As long as you keep trying, as long as you make tweaks, like there are no failed lunches, it's all data all builds on top of each other.
Jay’s process of working together
Kelly Bennett: Yeah. Yes. So what is it like working with you? What, what is, um, someone working on or what are they struggling with or what stage of their business are they in? Um, and I, again, I love that you're honing into product based, so let's continue on that. Like who, who's the person that they come to you and you're like, Yes. like I got you. This is exactly what I do. And, you know, Isn't that such a magical moment too, have one that's like when you find each other, describe what, what does that look like?
Jay Braggs: So that typically, and it's so funny. 'Cause when I, when I first was like, oh my gosh, am I going to like help products more? I had like, I guess you could say of like the creative sitting down over their product, making it, maybe their sister, maybe their mom or kids are in the room or whatever, helping with them. Maybe someone's coming by and stuffing the t-shirts into the bags, writing. Thank you notes. Like they've got that, but they're so con- I don't want to say confused, but they're so, unaware of the launch side of the admin side. They know that they, that they can do something differently that they can do more, that they can take it to the next level. But they're not sure what that looks like. They know that I usually the people who, who work with me are people who are just like, I just need help. And they're not really sure how to verbalize what that help is and really what it is is you just need some stuff. You just need someone. And I think, and I think there's nothing wrong with that. You're the creative, you're the CEO, you're the business owner. You continue to flow and your gifts and your talents. And then you start adding people, even project-based to the team who can help you on the things that maybe you're not great at again, I'm not great at tech. I have someone that I can reach out to when I need website help. Done. We have to be okay with that. And I know in the beginning where we're juggling a lot of hats, so most people who I've worked with in our, in are typically great fits are people who are ready to make the investment to put some of that structure in there. Because even though, and this is what I love about product businesses, even though we're working on a specific launch, maybe a new flavor of something you're doing a new line, a new, we, you know, whatever it may be, I give you access to everything and you keep it. So as we do the project plan, use this for next time. And we also go through for the most period for my management clients for my VIP days, we don't really go through debrief, but I give you everything that's needed for you and your team. If you have one to conduct a debrief, and to point out some specific things so that you know what to do for next time. I use Asana and I give everyone access to the Asana plan. Copy that Asana plan, change out the dates and do it again. And that's what I love about. And then again, product based businesses, your cart doesn't close, like an online course, right? So let's continue. Now you have content that you can repurpose you've, you know, we're intentional about, as people are saying like, oh my gosh, that smells so amazing in your DMS. Like I was so great to meet you today. Screenshot it. We're using that next time. All of that kind of stuff we're going through. So really just someone who is aware that they're ready to, to test the waters, with the launch to see what works for them. And anytime you launch your businesses is going to grow.
Kelly Bennett: Yeah.
Jay Braggs: It happens. It's, it's an intentional focused marketing activity and it just happens whether you see it today or whether you see it in three months, your business gains visibility. And you're going to grow.
Kelly Bennett: I love that so much. I'm so inspired by you. And I just love how you've evolved your business and honed in even more on what you do. I personally, I feel like from every launch I've done myself. I learned more about what I'm doing, who I want to work with the vision of it. So I always find launches as really great clarity moments. Like that's when I get really, like, I stay up late, usually when I'm doing a launch, because my brain is just like, you know, a thousand miles an hour. And so I think also too, just putting yourself out there and allowing people to see you. Organically grow in some way. And, and just having the support of someone like yourself, helping you through that is major.
Setting boundaries in your business
Jay Braggs: Right. Right. And, and the reminders, I think, or, you know, like you said are great, cause you're going to have frustrating moments. You're going to have moments where you, like, you've announced it. And like it's been a couple hours and it's crickets and now you're panicking. Like. Like that is natural and giving yourself a moment to just feel whatever you're feeling. If you're feeling slightly disappointed or slightly discouraged to feel. And then let's take a look at the data. Okay. You sent an email out at 9:00 AM and we're under the open rate. For the unopens let's schedule this email again in two days and let's change the subject line and send it at a different time. Let's see if that does the difference, like having someone give you those in real time suggestions to make those different, those different pivots and having someone who is attached to your business. Cause I absolutely care about the success, but it's also removed enough to the business that can think on a different level while you're in the feelings, because a launch is emotional. And I totally understand that. Or having someone to tell you like, Hey, log off, do not look at your sales anymore. Go play with your dog. Go for a walk, go call your best friend, go to happy hour, go do something step away. I'll send you an email in the morning and let you know any updates, like stuff like that is really important because we can just sit there and our brains can really start to, you know, play tricks on us.
Kelly Bennett: A thousand percent. And I saw, I may have been one of those weird loops of like staring at my phone. And then I so funny, I saw your posts and you were, it was, you like typing into, for your client to like log off during their launch plan and made me stop. I was like, okay, I gotta go. I gotta go outside. I gotta take a step back. And it was so cool because right when I did that, like a new sale came in and I was like, "ahhhh!" it made me so happy. So, I did take your advice. I saw it on social and I was like, Ugh.
Jay Braggs: Log off log off. I love doing that log off. I also like in my launch plans, whether it's a VIP day or, like management, I also don't schedule anything on holidays. Like major US holidays. based in the US or weekends, And I do that because let's take care of the work during the week. If you have time on the weekend and you want to do more great, but I don't want you to go into the weekend. Like, oh, I don't have a break. I don't have a moment to do something else, because again, is emotional or Hey, it's Memorial day is coming up and now you can't go to your, a barbecue as long as you want, or hang out with your friends because you have stuff to work on for the business. And maybe you do, but not launch related stuff. Take that time off, give yourself a moment and then come back later.
Kelly Bennett: That's such a nice reminder. I'll be honest. I, because I worked in the restaurant industry and then I worked events. I never had holidays. Christmas Day was my one day off for five to seven years. That was like my one full day off. And now coming back to like being more of a balanced human being and finding like it's okay to take the weekends off. It's okay. To like, shut your computer off. It's okay to like cook dinner. Like it's really basic stuff, but I I'll be honest. It's been the most impactful. It sounds weird. But moving back to New York City and kind of being more by myself, most of the time has helped me tremendously get out of that over productive hustle, hustle, hustle, hustle, like literally until all the energy is drained out of my body. Great thing I did, you know, like great events and like, you know, success and all that, which is great. And it's, it's definitely been momentum that carries me still till today. However, finding that balance has been huge. It's been so healing and so fulfilling. So thank you for saying that. I think as entrepreneurs, it's easy to look it over and, I just really appreciate you sharing that.
Jay Braggs: And I think, I think. Like knowing you and knowing a majority of business owners, we are workaholics and really hard. I'm speaking for myself. It's really like when I sit down on the couch and watch a movie, I really have my laptop in my lap. And I am not even be doing anything productive, but it's just the feet, like truly productive, but it's just the feeling that I'm killing two birds with one stone, I'm kind of relaxing, all I'm kind of researching or kind of cleaning out my inbox, like, and I'm a huge advocate for therapy. And my therapist is always like, why can't you just say. Why can't you just sit for the two hours and watch the movie? And I'm like, well, because I could, I could be doing something else I could. And so going on this journey and remembering that rest. Is productive. So just like you, in terms of holidays, I worked for an airline for eight years before I went full time in my business.
Kelly Bennett: That's right.
Jay Braggs: There were no holidays. What are you talking about? You know, we fly 365 days a year. There are no holidays were open from the ticket counter was open from 4:00 AM to like midnight. Like what are you talking about? So same thing where it was like, Oh, this is a holiday. Like maybe I shouldn't be E-Mailing and even boundaries for me. Maybe I shouldn't be emailing my clients today. It's after five o'clock let's schedule this email to go out at 8:00 AM, like different things like that, because as I'm asking them to create the boundary within themselves, I don't want to push that boundary because I know if I send a client an email seven, eight o'clock at night, they are probably going to respond and I don't want them to respond right now.
Kelly Bennett: That is such a good tip and something that probably we don't even think about. I know I'm definitely, uh, trying to get better at that too, but that's such a great point of being mindful of you practicing what you preach and what you want other people to do by. Taking a breath and having the draft of the email, but then sending it out in the morning. I think that's so huge. And also shout outs to. Therapists because my therapist helped me with boundaries because I was in such a, uh, immersive business slash life environment. I mean, the last place I was working and building events and things like that, I was literally living on the property. And so there was literally no boundaries. I mean, it was. I lived with my coworkers. So talk about like, no bound- like I out of bed and roll into the office. Like there I wore pajamas more days than I want to say. I really appreciate you saying that because boundaries and business, I think is such an overlooked aspect, especially for a small business owner, especially when it's, you know, your creativity is the service or your creativity is making the product. Like you need those boundaries.
Jay Braggs: Yeah, yeah, yeah, you do. And it's and it's okay. Like I'm a planner. And I do this more times than my team has to remind me. I have an office assistant and a launch assistant and they have to remind me like, do it tomorrow. Like it's okay. Like, so just like I remind my clients like, Hey, that social media post was supposed to be back up because the way that I do it, social media posts are done before we even reach pre-launch because I don't need you worrying about trying to create some creative caption or engaging caption. Also while you're about to go live in five minutes, like let's not put that kind of stress and pressure on yourself, but you know, if maybe today you were supposed to write seven, you were supposed to get all seven captions finalized and you only got four, it's okay. Roll it over to tomorrow. Let's and again, weekends, if you want to do or extra times holidays, if you, you know, if we need to squeeze it in there or if we just need to say, all right, we're not doing seven, we're doing four. Like it's O K.
Kelly Bennett: I love that. And also, congratulations on building your team.
Jay Braggs: Thank you.
Kelly Bennett: I don't think, I feel like last time when we spoke abou
Jay Braggs: No, I didn't have it.
Kelly Bennett: You didn't have a team right?.
Jay Braggs: No.
Kelly Bennett: That's major. Congratulations.
Jay Braggs: Thank you. Yes, it helps because now all of the support, especially when working with, and again, just, you know, like, like I tell clients when working with multiple clients are trying to do new things, multiple things like we need help. And so I saw, especially last summer, I got really, really busy. Three events and to launch clients over the summer. And I was pulling my hair out and my service was slipping because there were just not enough hours in the day. So just being able to recognize like, it's time to have help and, and. You know, we can do those things on small scales. So that's why I offer VIP days for people who are like, Hey, I just need the plan. Like, I might not be in the financial position to really, you know, do the whole full-on here's the plan, like follow the plan. If we need to pat it out, if you need to go from an eight week plan to a 12 week plan, let's do it. Um, but I think having, having that help has really helped the business and even on a small scale there, you know, w as we're growing, they work more, but it started off with like 10 hours a month and it was just such a big help. Yeah. Thank you.
Kelly Bennett: So proud of you killing love it. Seriously.
Jay Braggs: It's so crazy. Like, you know, talking about it cause you're like in your head and like, oh my God business is it's going to crash and burn every day my business is crashing and burning, right? Like as entrepreneurs with all fake that.
Kelly Bennett: It's such a weird loop that we have work through. Oh my God. Every day, you're like, what am I doing with my life? Does this make sense? What is it all mean? Where am going? What's going to happen today. What's going to happen tomorrow.
Jay Braggs: Yes.
Kelly Bennett: You really gotta like, whoo. Talk yourself through it. again, shout out to therapists think that's huge having friends you could talk to, I know you are in a collective of other women business owners that you, you know, connect with and support. So, all of that adds up so that you can. Fully show up and do your thing because you deserve that. deserve to fully create your vision because it's cool and needed and you have a unique product and like people want it. And it's, it's taking that step back to allow it to happen.
Jay Braggs: Yes. Yes. My mentor always says, if people can't find you, they can't pay you. And so that has become like my backend thing to help businesses like do this launch process and speaking to myself. Cause I definitely don't, you know, do what I have, all of the things I should be doing either, but I know that I can step into someone else's business to help your visibility through a launch, through it through an event, um, so that people can find you. Cause there are people out there who are looking for exactly what your coconut and goat milk soap. Someone is out there looking for it.
Kelly Bennett: A thousand percent. And speaking of that, because I know people are listening to this and saying, okay, well, Jay's exactly who I'm looking for. How do people find you? How do they work with you?
Jay Braggs: Yeah, yeah, absolutely. Um, I'm on Instagram is probably the best way, so you can always shoot me a DM. I promise I'm nice. I'm at @withjaybraggs and that's J A Y B R A G G S. And then my website is Jaybraggs.com, J A Y B R A G G S. And I'm here to help. I'm here to ask, answer questions if you're not sure if you've had a bad lunch and you're like, yo, no use, this was horrible. Dumpster fire. Like let's, let's DM it through. If you don't mind, I'll send you some voice memos to ask you some questions and give you some things to think through. And you know, we can kind of either for now or later decide, you know, what's best for you
Kelly Bennett: I love it. Thank you so much.
Jay Braggs: Thank you!
Kelly Bennett: Congratulations on everything. It's incredible!
Jay Braggs: And congratulations on your launch. Like, I don't think that right. Congrats. Just making it through a launch. Congratulations. Seeing it through to the Congratulations!
Kelly Bennett: Thank you! Really appreciate it. I'm finding my way and finding, um, what launches feel good to me, to exactly what you're saying, like testing and experimenting and seeing what resonates and, thank you for saying that because launches could be, you know, very vulnerable and awkward and you just make it feel more supported. So what you do is so needed.
Jay Braggs: Thank you. Thank you, thank you.
Kelly Bennett: You're so welcome. Everyone. Go follow Jay, check out her services for your next launch. Events. All the good stuff. Thank you. again. And I'll see everyone on the new episode. Bye.
