Sophia Cheng, Founder & CEO, Oddball

Sophia Cheng grew up in Singapore and Hong Kong and started her career in management consulting. After looking for products that remind her of home, she founded Oddball.

Oddball is a plant-based jelly snack. It doesn't use gelatin but instead uses agar agar which is what is traditionally used in Asian cooking. Oddball have 4 flavors available - Double Berry, Mango, Grapefruit, Grape - are all inspired by Sophia’s childhood.

Sophia takes us behind the brand of her upcoming launch!

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Palita Sriratana, Chef & Founder, Pink Salt

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Veronica Panzardi, founder, edggies